TikTok has been the subject of censorship in certain regions and there was even a proposal for it to be banned in the United States altogether. It’s not all Tik Tok songs and viral videos on this app, however. It’s a strategy that has proven effective, considering just how popular the TikTok app is right now. Some of the early TikTok users include the likes of Jimmy Fallon, but the app also tapped into paid partnerships with celebrities from select countries to introduce the product to local audiences. You must have noticed by now that some of the biggest driving forces behind any trend are the TikTok influencers who incessantly promote the product. So what’s the secret to its success? Aside from viral TikTok songs and TikTok dances, the biggest factor is celebrity endorsement. In the US alone, it has been downloaded over 80 million times! As of October 2018, it was officially the most downloaded video and photo app in the Apple store, and still records over 500 million monthly users. However, the TikTok app changed the game for many and its popularity is far more impressive compared to its predecessors. With some thanks to the trend started by Musical.ly or other apps such as Vine, people were already on-board the short-form video format. As you might expect, user content was also transferred to this app. However, in August 2018 the app was bought by a Chinese company called ByteDance and all of its users were transferred to a newer platform-TikTok.
It was no different from the popularity Tik Tok is experiencing now. During its heyday, there were over a hundred million users on it. You might remember it as the video streaming and sharing app that came with a multitude of dialogue (dubbing) options and music that could be used to create entertaining videos. It’s got millions of users from around the world and has even helped many find a platform for success.īut, with that in mind, how familiar are you with the app? You might be surprised to learn what it originated from, and how it became the monster it is today.īefore the TikTok app, the most popular for short-form videos was Musical.ly.
If you’ve been keeping up with this video sharing app, then you know just how many popular TikTok songs have made it to the charts. These days, TikTok songs become viral almost every single day.